dEADSTOCK TERMINOLOGY
UPON VISITING OUR WEBSITE YOU ARE sure TO SEE PHRASES AND ABBREVIATIONS AND HAVE ZERO CLUE HOW TO DECIPHER THESE TERMS. STARTING WITH THE MOST OBVIOUS being THE SHOPS NAME DEADSTOCk. whAT IS IT? WHY WOULD WE pick a name like that?
WELL You're IN LUCK! HERE IS OUR COMPREHENSIVE GUIDE TO SNEAKER AND HAIRCUT CULTURE. WE HAVE COUPLED SNEAKER SLANG AND SHORTHAND WITH OUR SERVICE LIST. SEE HOW WE'VE MERGED OUR PASSION for CUTS AND KICKS AND LEARN THE LINGO! start here TO BOOK YOUR NEXT VISIT IN CONFIDENCE, MAKING YOU FRESH FROM HEAD TO TOE!
VOCABULARY & Definitions
DS
DEADSTOCK
What Deadstock actually means and how it’s used today are two entirely different things. The true meaning of the word Deadstock is a reference to a product that is no longer in production or is no longer sold in stores. These days, most take the term Deadstock to mean a shoe being in brand new condition. And they mean brand new. It hasn’t been tried on, re-laced or tampered with since leaving the factory.
WDYWT
What Did You Wear Today?
For us at the shop it means What Do You Want Today?
See what we did there? Lol
2007-2010
University Name
gr
general release
This is your Education description. Concisely describe your degree and any other highlights of your studies. Make sure to include relevant skills, accomplishments, and milestones gained. Don’t forget to adjust the timeframe in the subtitle.
A shoe that is made available by most sneaker retailers, it is not an ultra-limited model and can be obtained with relative ease.
In the shop this is a basic haircut nothing fancy. No beard no designs just a regular ol' haircut
se
special edition
As the title explains, usually tacked on to a release that celebrates a special occasion or event. Nothing like a good Specialty Cut Scissors on the top with a nice fade blended to perfection
id
individually designed
Mostly referring to sneakers you custom make on nikeid.nike.com
Our take on it is your choice of any custom designs sculpted into the clients hair. DSTKiD
prm
premium
These sneakers come with high-quality finishes and materials but are still considered a General Release
Just like the general release or basic haircut, but this time its accompanied with a beard service. A nice fade with clean beard work to compliment!
pe
player exclusive
Shoes that are made exclusively for an athlete and will not be released in the market.
If you can't tell by now we love doing clean scissor work with detailed blends on the sides! Your cut should be contoured to fit your head shape and compliment your facial structure. There's not much more exclusivity then that right?
qs
quickstrike
Relatively rare shoes that are not as exclusive as Hyperstrike releases. Traditionally, QS sneakers did not have a release date tagged with them, but now they do. Typically available in Tier 0 stores that carry the most exclusive sneakers
You can easily see how this term could be applied to the also relatively rare "After Hours" appointment. It is not listed as a bookable appointment through the app. Access to this service is gained by phone call ONLY and prepayment.
NRG
ENERGY
Nike’s NRG teams deal with collaborations, limited-edition releases, special edition kicks, college PEs and one-off sneakers. Essentially, everything that goes through the NRG team is hyped up, hard to get, and mighty expensive on the resale market.
Off day Cut haircuts are super exclusive and every ounce of ENERGY and skill for the day is reserved for you and you only. No cut before you and no customers after. You are the focus for the day.
hs
hyperstrike
Shoes labeled HS are the most exclusive of all. They come in very limited quantities, with the majority given to friends and families (FNF) of artists and celebrities.
House calls are the most exclusive service we offer. It is most often reserved by entertainers such as pro athletes and their FNF. If you are feeling real "Ballerish" book your House call today. Also only available through phone confirmation and prepayment.
"w"
"L"
flip-flop
"W" is short for Winning. It is the act of successfully purchasing a pair of sneakers that you really wanted.
For us it is searching for and successfully booking the appointment you desired.
Loss/unable to purchase.
Event coming up and you are badly in need of a cut, so you check the booking site only to find out that your barber is all booked up... for the next few weeks! Major "L"
It's OK to change your mind but when you make it a habit to call an upcoming sneaker release wack, only to suddenly decide it's "heat" the moment it hits shelves, that's hypebeast characteristics.
Will just call this the late cancellation!
flakeing
This is the worst . . . Backing out after the seller and buyer have agreed to a price, time, and place of the deal.
Yup you've guessed it! This is the infamous NO-Call No-Show. If you can't make it to your scheduled appointment please just notify your barber in a timely manner.
hypebeast
You know that friend of yours that has to have every new limited release? The one that buys sneakers based on how many people on Twitter say it's cool? Yep, we all have them.
The customer that's always on social media looking for the latest trends. If it's "IN" they want it! The "man bun" ✔
The "Drake part" ✔,
The crazy Kanye West "just mess me up please haircut" ✔✔
Tier 0
Nike Tier 0 accounts are the crème de la crème of sneaker retailers. These stores get access to the most coveted releases, including NRG, Special edition, Collaborations, and more. Nike hand-select which retailers fit the mold for a Tier 0 account
Every client here at Deadstock is special and means the world to us, and here comes the "but" That doesn't mean that you are worthless or worth less then the next customer. With that being said there is a select tier of customers that are set for recurring appointments. Many of them come weekly with the majority coming bi-weekly. Coveted Saturday bookings are almost nonexistent because they are all reserved up by Tier 0 clients.
You did it! you've completed the guide and are a few sneaker cops away from being a sneakerhead....kinda!
hurry up and book your next appointment hopefully you don't take an "L"